Paid Search (PPC)
Google Ads, Bing Ads — precision keyword targeting, Quality Score optimization, and bid strategies that maximize every taka of ad spend.
- Search Campaign Setup
- Smart Bidding Strategies
- Ad Copy A/B Testing
Performance Marketing Executive
Utsa
Chandra
Das
Turning data into growth.
Turning clicks into conversions.
50+
Campaigns
4×
Avg. ROAS
About Me
Data-Driven Marketer. Results-Obsessed.
I'm Utsa Chandra Das, a Performance Marketing Executive based in Bangladesh with over 2 years of hands-on experience crafting and scaling high-ROI digital campaigns. I specialize in turning ad budgets into measurable business outcomes through strategic paid media, deep audience targeting, and relentless optimization.
My approach is always anchored in data — every decision is backed by analytics, A/B testing, and conversion intelligence. Whether it's Google Ads, Meta campaigns, or full-funnel growth strategies, I bring the precision of a data scientist and the creativity of a storyteller.
50+
Campaigns Managed
2+
Years Experience
4×
Average ROAS
Performance Marketing
What I Do
Services & Expertise
Social Media Ads
Meta (Facebook & Instagram), TikTok, LinkedIn — creative-led campaigns with laser-sharp audience segmentation and retargeting funnels.
- Audience Research & Targeting
- Creative Strategy
- Retargeting Funnels
Analytics & Reporting
Data doesn't lie. GA4, Looker Studio, and custom dashboards that translate numbers into actionable growth insights.
- GA4 & GTM Setup
- Custom Dashboards
- Attribution Modeling
Conversion Optimization
Landing page analysis, heatmaps, funnel audits — systematic CRO to squeeze maximum conversions from existing traffic.
- Landing Page Audits
- A/B & MVT Testing
- Funnel Optimization
Growth Strategy
Full-funnel marketing strategy from awareness to retention — scalable frameworks built for sustainable, measurable growth.
- Channel Strategy
- Budget Allocation
- Growth Experiments
Email Marketing
Automated drip campaigns, segmented lists, and performance-driven email strategies that nurture leads into loyal customers.
- Drip Automations
- List Segmentation
- Performance Tracking
Technical Proficiency
My Skills
Tools & Platforms
Case Studies
Featured Work
E-Commerce · Google Ads
+240% ROAS
Fashion E-Commerce Scale-Up
Restructured Shopping campaigns with custom bid strategies and audience layering. Scaled monthly revenue from ৳2L to ৳8L in 4 months while reducing CPA by 35%.
240%ROAS Increase
35%CPA Reduction
4×Revenue Growth
Lead Gen · Meta Ads
3× Lead Volume
B2B SaaS Lead Generation
Designed a full Meta funnel from cold awareness to retargeted conversion. Tripled qualified lead volume while cutting cost-per-lead by 42% through creative iteration.
3×Lead Volume
42%CPL Reduction
18%Conv. Rate
D2C Brand · Full Funnel
+180% Revenue
D2C Beauty Brand Launch
End-to-end performance strategy for a new D2C beauty brand — from brand awareness on TikTok to remarketing on Google. Hit profitability in month 3.
180%Revenue Growth
3moTo Profitability
5.2×Peak ROAS
Client Feedback
What They Say
Utsa completely transformed our ad strategy. Our ROAS went from 1.5x to 4.2x in just two months. The level of data analysis and optimization was unlike anything we had experienced before.
The best performance marketer we've worked with. Utsa's Meta campaign strategy tripled our leads while cutting costs. Highly recommended for any growth-focused business.
Professional, data-driven, and results-focused. Utsa managed our full digital marketing and delivered measurable ROI from day one. A true performance marketing expert.
Get In Touch
Let's Build Something Great
Ready to scale your marketing and drive real results? I'm available for freelance projects, full-time roles, and strategic consultations. Let's talk.
- Dhaka, Bangladesh
- hello@utsachandradas.bytebd.website
- Available for new projects